Case Studies – Reverse School

Steve Jobs : The visionary shaping tech, built on costly detours

The popular story highlights perfection and product magic. The fuller origin is simpler: Apple II and Macintosh reframed computers as personal, useful, and beautiful, teaching audiences that technology could feel human. Then came the rupture. In 1985 he was pushed out of Apple. He invested roughly 50 million dollars across NeXT and Pixar, endured slow sales and skepticism, and collected hard lessons in platform thinking and patience. On balance sheets it looked like failure. In practice it was an apprenticeship....

The Big B Undo: Amitabh Reinvented

His rise began with the 1970s “angry young man” era, when films like Zanjeer, Deewar, and Sholay recast the Hindi hero as gritty, modern, and unforgettable. A cultural fixture followed, with voice, presence, and box-office pull shaping mainstream cinema for decades. Then came the slide. The 1990s brought a run of flops and the collapse of Amitabh Bachchan Corporation Ltd., leaving him with roughly ₹90 crore in debt and public doubt. Grand bets like the Miss World ’96 venture misfired,...

Messi: The uncontested GOAT, written through defeats before destiny

The talent was obvious from La Masia to Barcelona’s treble nights. A playmaker-finisher with impossible balance and timing, Messi made the extraordinary feel routine, setting records while redefining how a forward creates and scores. Then came the national-team crucible. Four finals slipped away: Copa América 2007, World Cup 2014, Copa América 2015, Copa América 2016. Penalty misses, narrow margins, and a wave of “great for club, not for country” criticism followed. In 2016 he even said he was done with...

Colonel Sanders UNDOne, then rebuilt into a franchise playbook

He is remembered for the white suit and a smile on a red bucket. The fuller story begins earlier, in a roadside kitchen where Harland Sanders perfected pressure-fried chicken and a guarded spice blend, turning a small Kentucky stop into word-of-mouth success. Then the floor moved. A new highway diverted traffic, the restaurant faltered, and debts mounted. In late life, Sanders sold what he could and started again with only the recipe and a pitch. He drove town to town,...

The Barbie Comeback: From Social Rejection

From being the “go-to-toy" after being introduced in 1959 by Mattel to being questioned to criticized, and then jumping out of nowhere to become one of the greatest modern-day toys again – Barbie has come a long way. However, it has not been easy. The current day attachment to barbie breaking all forms of social stigma is a processed change caused overtime with attention to socialisation. The origin of the Barbie enterprise can be traced back to 1959, when Ruth...

Return of Vinyl: Defeated by CDs, Winner by time

With the digitization of music and deviating interests in store-bought, tangible music, it is not unknown that CDs and Vinyls had disappeared into the realms of time. The surging trend of vinyls had been taken over by the rise of CDs. Yet, the tide of time had led CDs to become nothing less than a distant memory of the ones who had ever seen one in real-life. However, it is interesting to see the return of Vinyls after the extinction...

Campa Cola Reincarnated

At a time of India being more skewed towards being a planned economy, CocaCola had to leave India in 1977 since it refused to share its secret formula with elite authorities. In order to cope, the Indians became loyal in consuming Campa Cola. The brand surged in the absence of competition into being a nationalized product. The product became a spotlight for ethnocentric consumerism. When India liberalised as of 1991, Coca Cola and Pepsi returned while Campa Cola started to…

Film Industry of South India: From fiction to Convection

The South Indian film industry had always been deemed as a separate genre and yet exists as being subdivided into diverse channels based on regionalism and diversity. Its existence has always occupied the hearts of viewers as a completely different existential plane. However, in terms of acceptance and entertainment, a large chunk of viewers from different regions have often imposed criticism and trolling due to the exaggeration across South Indian movies. Yet, as it stands now, the South never deviated...

Banglalion WiMAX: why no WiMAX

Once pitched as the fast, wireless alternative to fixed broadband, WiMAX lit up billboards and rooftops across Dhaka. USB modems and indoor CPEs promised freedom from cables. For a brief window, it looked like the future. The origin was ambitious. In 2008 Banglalion won a nationwide Broadband Wireless Access licence and spectrum, and launched service in 2009, expanding from divisional cities into major districts. The bet was expensive, with spectrum fees around Tk 215 crore, but the category felt primed...

Anna Delvey: The Missteps

She arrived as a mystery heiress, fluent in gallery openings and boutique hotels, pitching an arts foundation that felt both exclusive and inevitable. The story travelled faster than scrutiny, and doors opened. Origin lies in craft, not capital. Anna Sorokin, calling herself Anna Delvey, built a persona through aesthetics, proximity to power, and confident storytelling. She assembled a network, booked suites, and floated a members-club concept that borrowed credibility from the rooms she could enter. Then came the bill. Unpaid…