Business – Reverse School

Steve Jobs : The visionary shaping tech, built on costly detours

The popular story highlights perfection and product magic. The fuller origin is simpler: Apple II and Macintosh reframed computers as personal, useful, and beautiful, teaching audiences that technology could feel human. Then came the rupture. In 1985 he was pushed out of Apple. He invested roughly 50 million dollars across NeXT and Pixar, endured slow sales and skepticism, and collected hard lessons in platform thinking and patience. On balance sheets it looked like failure. In practice it was an apprenticeship....

The Barbie Comeback: From Social Rejection

From being the “go-to-toy" after being introduced in 1959 by Mattel to being questioned to criticized, and then jumping out of nowhere to become one of the greatest modern-day toys again – Barbie has come a long way. However, it has not been easy. The current day attachment to barbie breaking all forms of social stigma is a processed change caused overtime with attention to socialisation. The origin of the Barbie enterprise can be traced back to 1959, when Ruth...

Return of Vinyl: Defeated by CDs, Winner by time

With the digitization of music and deviating interests in store-bought, tangible music, it is not unknown that CDs and Vinyls had disappeared into the realms of time. The surging trend of vinyls had been taken over by the rise of CDs. Yet, the tide of time had led CDs to become nothing less than a distant memory of the ones who had ever seen one in real-life. However, it is interesting to see the return of Vinyls after the extinction...

Campa Cola Reincarnated

At a time of India being more skewed towards being a planned economy, CocaCola had to leave India in 1977 since it refused to share its secret formula with elite authorities. In order to cope, the Indians became loyal in consuming Campa Cola. The brand surged in the absence of competition into being a nationalized product. The product became a spotlight for ethnocentric consumerism. When India liberalised as of 1991, Coca Cola and Pepsi returned while Campa Cola started to…

Banglalion WiMAX: why no WiMAX

Once pitched as the fast, wireless alternative to fixed broadband, WiMAX lit up billboards and rooftops across Dhaka. USB modems and indoor CPEs promised freedom from cables. For a brief window, it looked like the future. The origin was ambitious. In 2008 Banglalion won a nationwide Broadband Wireless Access licence and spectrum, and launched service in 2009, expanding from divisional cities into major districts. The bet was expensive, with spectrum fees around Tk 215 crore, but the category felt primed...

Case Studies