Case Studies

Steve Jobs : The visionary shaping tech, built on costly detours

Steve Jobs : The visionary shaping tech, built on costly detours

The popular story highlights perfection and product magic. The fuller origin is simpler: Apple II and Macintosh reframed computers as personal, useful, and beautiful, teaching audiences that technology could feel human. Then came the rupture. In 1985 he was pushed out of Apple. He invested roughly 50 million dollars across NeXT and Pixar, endured slow sales and skepticism, and collected hard lessons in platform thinking and patience. On balance sheets it looked like failure. In practice it was an apprenticeship....
The Big B Undo: Amitabh Reinvented

The Big B Undo: Amitabh Reinvented

His rise began with the 1970s “angry young man” era, when films like Zanjeer, Deewar, and Sholay recast the Hindi hero as gritty, modern, and unforgettable. A cultural fixture followed, with voice, presence, and box-office pull shaping mainstream cinema for decades. Then came the slide. The 1990s brought a run of flops and the collapse of Amitabh Bachchan Corporation Ltd., leaving him with roughly ₹90 crore in debt and public doubt. Grand bets like the Miss World ’96 venture misfired,...
Messi: The uncontested GOAT, written through defeats before destiny

Messi: The uncontested GOAT, written through defeats before destiny

The talent was obvious from La Masia to Barcelona’s treble nights. A playmaker-finisher with impossible balance and timing, Messi made the extraordinary feel routine, setting records while redefining how a forward creates and scores. Then came the national-team crucible. Four finals slipped away: Copa América 2007, World Cup 2014, Copa América 2015, Copa América 2016. Penalty misses, narrow margins, and a wave of “great for club, not for country” criticism followed. In 2016 he even said he was done with...
Colonel Sanders UNDOne, then rebuilt into a franchise playbook

Colonel Sanders UNDOne, then rebuilt into a franchise playbook

He is remembered for the white suit and a smile on a red bucket. The fuller story begins earlier, in a roadside kitchen where Harland Sanders perfected pressure-fried chicken and a guarded spice blend, turning a small Kentucky stop into word-of-mouth success. Then the floor moved. A new highway diverted traffic, the restaurant faltered, and debts mounted. In late life, Sanders sold what he could and started again with only the recipe and a pitch. He drove town to town,...
Anna Delvey: The Missteps

Anna Delvey: The Missteps

She arrived as a mystery heiress, fluent in gallery openings and boutique hotels, pitching an arts foundation that felt both exclusive and inevitable. The story travelled faster than scrutiny, and doors opened. Origin lies in craft, not capital. Anna Sorokin, calling herself Anna Delvey, built a persona through aesthetics, proximity to power, and confident storytelling. She assembled a network, booked suites, and floated a members-club concept that borrowed credibility from the rooms she could enter. Then came the bill. Unpaid…