Industry – Reverse School

The Big B Undo: Amitabh Reinvented

His rise began with the 1970s “angry young man” era, when films like Zanjeer, Deewar, and Sholay recast the Hindi hero as gritty, modern, and unforgettable. A cultural fixture followed, with voice, presence, and box-office pull shaping mainstream cinema for decades. Then came the slide. The 1990s brought a run of flops and the collapse of Amitabh Bachchan Corporation Ltd., leaving him with roughly ₹90 crore in debt and public doubt. Grand bets like the Miss World ’96 venture misfired,...

Campa Cola Reincarnated

At a time of India being more skewed towards being a planned economy, CocaCola had to leave India in 1977 since it refused to share its secret formula with elite authorities. In order to cope, the Indians became loyal in consuming Campa Cola. The brand surged in the absence of competition into being a nationalized product. The product became a spotlight for ethnocentric consumerism. When India liberalised as of 1991, Coca Cola and Pepsi returned while Campa Cola started to…

Film Industry of South India: From fiction to Convection

The South Indian film industry had always been deemed as a separate genre and yet exists as being subdivided into diverse channels based on regionalism and diversity. Its existence has always occupied the hearts of viewers as a completely different existential plane. However, in terms of acceptance and entertainment, a large chunk of viewers from different regions have often imposed criticism and trolling due to the exaggeration across South Indian movies. Yet, as it stands now, the South never deviated...

Case Studies