With the digitization of music and deviating interests in store-bought, tangible music, it is not unknown that CDs and Vinyls had disappeared into the realms of time. The surging trend of vinyls had been taken over by the rise of CDs. Yet, the tide of time had led CDs to become nothing less than a distant memory of the ones who had ever seen one in real-life.
However, it is interesting to see the return of Vinyls after the extinction of CDs and widespread socialisation of modern music, available-streaming platforms, piracy and several others. For the year 2022, Vinyl Records have reported to have generated $1.2bn in terms of Vinyl sales in 2022 - a 20% increase from the last year. In simpler terms, it is hard to believe that in a time where listening to music is as easy as stepping out of one’s room, why would someone be listening to vinyls?
The answer lies in the power of human appeal. Apart from being promoted by a few artists, vinyl purchasers enjoy the tangibility of interaction with albums, the sensation of touch and ultimately the better musical experience of vinyls centering on immersiveness. While some proclaim nostalgia to be a key influencer of sales, the younger population has developed a liking for vinyls as well.
The key insight in the context of vinyls ranges across the perplexing multitude of endorsement, time-factor and perseverance. Vinyls did not let go and somehow became relevant with time all over again even after becoming obsolete.